Strategic Sales Services for SMEs
Designed for growing B2B and B2C businesses
These modular services can be delivered as one-off projects, retainer add-ons, or part of a longer-term growth programme.
The Growth Hunter
Our Own New Business Generator, without Hiring Full-Time.
Our flagship service is designed for product-based businesses looking to grow their volumes and customer base, without the cost or risk of hiring.
What you get:
- A dedicated Hunter responsible for prospecting, outreach & closing.
- Warm handover of new customers to your operations or account team.
- Sales activity tracked and reported.
Sales Strategy Audit and Build
Structure, Clarity, Momentum.
When sales feel reactive, inconsistent, or stuck in your head, you don't need a pep talk - you need a plan.
Our Sales Strategy Audit & Build provides a practical, focused strategy that aligns your goals, team, and sales activity. There is no fluff, no 100-slide presentation, just a plan that works.
What you get:
- A full audit of your current sales structure, activity, and results.
- 1:1 strategy session with leadership
- Alignment of sales strategy with commercial goals and operational constraints.
- Clear segmentation of your customers and pipeline opportunities
- A written sales plan you can share with your team and act on immediately
- Tools to monitor progress and hold people accountable.
What It Solves:
- Lack of direction or visibility in your sales efforts
- Teams pulling in different directions or relying on gut feel
- Sales stuck with the owner
- No defined customer segments or value proposition
- A pipeline that's unpredictable or light
Perfect For:
- Owner-led businesses wanting to grow but lacking structure
- Teams with activity but no straightforward process or targeting
- Sales Managers who need a documented deliverable plan
Ready to turn direction into delivery?
Let's build the sales engine that moves your business forward.
Ideal Customer Profile & Lead Qualification
Target Better. Waste less. Win More.
If your team is chasing anything that moves, or wasting hours on low-value leads, it's time to get sharp.
Our Ideal Customer Profile (ICP) and Lead Qualification service gives you a clear picture of your best-fit customers. A practical framework for qualifying service gives you a crystal-clear picture of your best-fit customers - and a valuable framework to qualify leads quickly and consistently.
Because better targeting means better sales results
What you get:
- A working ideal customer profile (ICP) tailored to your market.
- Segmentation by value, volume, and strategic fit
- Templates and scripts to guide qualification calls or first meetings.
What It Solves:
- Chasing time wasters or low-margin work
- Sales teams unsure who to prioritise
- Long sales cycles with poor conversion
- Gut feel qualification with logic
Perfect for:
- Owner-led or early-stage teams looking to scale smart
- Businesses entering a new market or launching a new product
- Teams wasting time on bad-fit prospects
- Any sales process that starts with "just book a meeting"
Want to focus your sales team on what closes?
Let's define your best customers - and make sure your team knows how to spot them.
Competitor & Positioning Analysis
Stand Out. Sharpen Up. Win the Right Customers.
If your offer sounds like everyone else's, don't be surprised when customers default to price.
Our Competitor and Positioning Analysis helps you break free from the "me to" trap.
We uncover where you truly stand in your market and build a sharper, more memorable proposition that helps your sales team stand out.
No branding fluff, just clear commercial messaging that sells.
What you get:
- Mystery shopping of key competitors
- Pricing comaprison and offer benchmarking.
- Messaging and tone of voice analysis.
- Identification of white space and positioning opportunities.
What It Solves:
- Struggling to explain "why us" in a compelling way.
- Sales team relying on relationships or price alone.
- Marketing and sales are saying different things.
- Weak differentiation in a saturated market
Perfect For:
- Product-based businesses with price pressure
- Service providers in competitive markets
- Teams need sharper messaging to boost conversion.
- MDs who want to stop blending in and own their niche.
Ready to stop sounding like everyone else?
Let's sharpen your edge - and help your sales team sell confidently.
Upselling for Non-Sales People
Confidence. Conversations. Commercial Impact.
You don't need to turn your counter staff, drivers, or support team into salespeople; they can contribute to your bottom line.
Our Upselling for Non-Salespeople workshop helps your customer-facing staff the confidence and tools to recommend relevant products and services - without sounding pushy or awkward.
Because the best upsells don't feel like selling
What you get:
- Interactive workshop (on-site or virtual)
- Real-life sales prompts tailored to your products and team.
- Easy to remember up-selling framework
- Printable cheat sheets or desk cards for daily use.
What It Solves:
- Missed revenue opportunities at the point of service or delivery
- Staff feeling uncomfortable talking about products or prices
- No consistency in what’s offered or how it’s explained
- Sales are always falling to one or two people in the business
Perfect For:
- Showroom teams
- Delivery drivers or installers
- Customer service teams
- Field engineers or support roles
- Any business where customers interact with non-sales staff
Want your team to spot and act on up-sell opportunities naturally?
Let's equip them with the confidence and tools to do it well.
Sales Process Review & Design
Fix the Leaks. Focus the Team. Drive more Deals.
If your sales activity feels scattered or conversion rates are flat, the problem isn't usually the people—it's the process.
Our Sales Process Review and design strip out the noise, identify where you are losing momentum, and build a straightforward, repeatable process your team can follow.
What you get:
- A review of your current sales steps, stages, and tools.
- Conversion rate analysis and bottleneck identification
- Mapping of your sales journey from leads to close.
- A simple, documented sales process built around your business model
- Defined responsibilities, handovers, and follow-up structure
- Coaching or training to embed the new process into daily activities
What It Solves:
- Confusion over who owns what in the sales journey.
- Salespeople skipping steps
- Leads falling through the cracks
- No precise follow-up rhythm or pipeline control
- Inconsistent conversion from inquiry to sale
Perfect For:
- Businesses where sales have grown messy over time
- Teams with activity but no clear structure or visibility
- MDs who want control without micro-managing.
- New sales leaders needing a ready-to-go sales process framework.
Ready to stop flying blind?
Let's fix the leaks and get your sales machine working smoothly.
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